This case provides students the opportunity to apply strategic variance analysis (SVA) methodology in analyzing the performance changes realized in an airline merger. The U.S. Airways–America West merger provides an example of a complex, strategic action that simultaneously impacts firm size, unit pricing and costs, efficiency, and capacity for the combining airlines. This merger provides a rich example for the analysis since it combines U.S. Airways, a higher cost network airline that is geographically focused on the Eastern U.S., with America West, a low cost airline operating primarily along the Western U.S. The case includes merger and acquisition (M\u26A) theory discussing market power vs. efficiency motives for mergers and discusses the role of the U.S. Department of Justice and Federal Trade Commission in evaluating M\u26As and their impact on markets. The case asks students to serve as consultants applying the SVA methodology to the past U.S. Airways–America West merger and provide conclusions.
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机译：该案例为学生提供了应用战略差异分析（SVA）方法分析航空公司合并中实现的绩效变化的机会。美国航空公司与美国西部的合并提供了一个复杂的战略行动的例子，该行动同时影响公司的规模，单位价格和成本，效率以及合并航空公司的能力。此次合并为分析提供了一个丰富的例子，因为它合并了美国航空（一家在地理上侧重于美国东部的成本较高的网络航空公司）和美国西部（一家主要在美国西部运营的低成本航空公司）。 M \ u26A）理论讨论了合并的市场力量与效率动机，并讨论了美国司法部和联邦贸易委员会在评估M \ u26A及其对市场的影响方面的作用。此案要求学生担任顾问，将SVA方法应用于过去的美国航空公司与美国西部的合并，并提供结论。
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